Hire a Facebook Ads Expert Who Generate Real Leads

Case Study 1

E-Commerce (Scaling & ROAS)

Client: Aura Home Scents (Luxury Candle Brand)

Challenge

After six months of running ads in-house, Aura Home Scents was stuck at a $2,000/month spend with a $1.5\times$ ROAS. Every time they tried to increase the budget, their return dropped significantly, making the business barely break-even.

The Strategy

• Top of Funnel (TOF): Shifted from static images to "founder-led" UGC (User Generated Content) videos to build trust.
• Middle/Bottom of Funnel: Implemented Dynamic Product Ads (DPA) targeting cart abandoners with a "Free Shipping" incentive.
• Testing: Used CBO (Campaign Budget Optimization) to allow Facebook's AI to find the best-performing audiences in real-time.

The Result

Within 90 days, we scaled monthly spend to $12,000 while maintaining a 4.2 times ROAS, resulting in a 350% increase in monthly revenue.

Case Study 2

Local Service Lead Gen (Lowering CPL)

Client: Elite Roofing & Restoration

Challenge

Elite Roofing was paying over $85 per lead using generic Facebook lead forms. Many leads were "tyre kickers" who lived outside their service area or weren't actually homeowners, leading to a waste of the sales team’s time.

The Strategy

We moved away from "Low-Friction" forms to a High-Intent Conversion Path.

• Lead Magnet: Created a "2025 Homeowner’s Guide to Storm Damage Claims" to attract serious prospects.
• Qualification: Implemented an on-Facebook "Instant Form" with custom qualifying questions (e.g., "Are you the homeowner?" and "When was your last inspection?").
• Geographic Shielding: Used radius targeting combined with "People living in this location" to exclude commuters and tourists.

The Result

Lead volume remained steady, but Cost Per Lead (CPL) dropped to $32, and the sales closing rate increased by 60% due to higher lead quality.

Case Study 3

SaaS / Digital Product (Trial Signups)

Client: FocusFlow (Productivity App)

Challenge

FocusFlow had a great product but high friction at the signup stage. Their Facebook ads were getting high click-through rates (2%), but people were dropping off the landing page before starting the free trial.

The Strategy

We focused on Creative-Led Growth and Friction Reduction.

• The "Problem/Solution" Hook: Developed "Split-Screen" video ads comparing a chaotic workday to a "FocusFlow" workday.
• Whitelisting: Partnered with productivity influencers to run "dark posts" (ads appearing to come from the influencer's page), which increased social proof.
• A/B Landing Page Testing: Simplified the signup page from 5 fields to 1 (Email only).

The Result

We achieved a 45% decrease in Cost Per Trial Signup and acquired 2,500 new users in the first month of the new campaign.