Cherluscious – Shopify Beauty & Cosmetics Ecommerce Website

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Cherluscious is a modern beauty ecommerce brand offering premium hair tools, heating combs, and makeup brushes designed to elevate everyday beauty routines. The project focused on building a high-converting Shopify website that reflects luxury, confidence, and ease of use while driving online sales.

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Project Objectives

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The primary objective was to create a Shopify beauty website that supports product growth, seasonal launches, and promotions without compromising performance or design consistency.The client wanted an intuitive shopping journey that makes it easy for users to browse, understand product benefits, and complete purchases quickly.

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Requirements

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Products needed clear categorization, engaging visuals, and benefit-focused descriptions to help users make confident buying decisions.The website had to allow simple product updates, inventory control, and content changes directly through Shopify’s CMS.We delivered a conversion-optimized Shopify ecommerce website featuring:

• Clean product layouts with clear CTAs
• Optimized product pages for beauty and cosmetic tools
• Streamlined cart and checkout experience
• Mobile-first design for beauty shoppers on the g

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UI/UX Design Approach

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The UI design uses whitespace, balanced typography, and high-quality visuals to reflect a premium beauty brand while keeping the shopping experience distraction-free.Navigation, product filtering, and page layouts were structured to reduce friction and guide users smoothly from product discovery to checkout.

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Style Guide

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The style guide focuses on:

• Soft neutral tones with bold accents
• Clean typography for readability and brand trust
• Consistent spacing and layout hierarchy

This approach reinforces Cherluscious as a polished and trustworthy beauty brand.

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Ecommerce Features & Integrations

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Shopify Core Integrations

• Secure Shopify checkout
• Product and inventory management
• Discount and promotional tools
• Payment gateway integration

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Responsiveness & Performance

The website is fully mobile-responsive, ensuring a seamless shopping experience across smartphones, tablets, and desktops—essential for modern beauty ecommerce customers.

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