Franklin Miller

Industry
Industrial Equipment
Platform
Webflow
Integration
Memberstack
Google Tag Manager
Google Analytics
Facebook Pixel
Wized
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Franklin Miller – Industrial Equipment Webflow Responsive Website

About the Project

The Franklin Miller website serves as a digital showroom for heavy industrial machinery and process equipment. The focus was on providing clear product categorization, technical detail, and easy navigation for engineers, procurement teams, and industrial buyers.
Visual hierarchy and structured content help users quickly locate products and understand the applications, benefits, and specifications of each solution. The website was designed and developed to clearly showcase product categories, engineering capabilities, and solutions while delivering a modern, responsive user experience optimized for conversions and search visibility.

Project Objectives

The primary objective was to showcase Franklin Miller’s product range and engineering innovation across grinders, crushers, shredders, and screens, emphasizing performance, reliability, and industry applications.Another goal was to optimize the website structure and content for local and industry-specific searches, helping buyers find Franklin Miller easily when searching for process equipment and industrial solutions nearby.

Website Structure & Layout

The website features a modular layout with clear sections, including:

  • Product categories (Grinders, Crushers, Shredders, Screens)
  • Applications overview
  • Technical expertise and engineering support
  • Contact and inquiry pathways

This logical architecture aids users in quickly finding product information and requesting quotes.Each product section uses a visually balanced layout that combines imagery, features, and benefits with clear CTAs to request information, demos, or contact sales.

UI/UX Design Approach

User-Centric Interface & Responsive Interaction

The UI/UX was created for technical buyers and engineers, focusing on:

  • Clean navigation menus
  • Visual product tiles
  • Readable technical specifications
  • Easy access to support and contact forms

This ensures professionals can make informed comparisons and decisions quickly.The website is built to guide users seamlessly from browsing products → exploring specifications → submitting inquiries with minimal friction.

Style Guide & Visual Identity

Strong, Industrial Visual Language

The visual identity reinforces Franklin Miller’s industrial credibility with:

  • Strong color contrasts and bold typography
  • High-quality product imagery
  • Clean whitespace for readability
  • Consistent iconography for features and benefits

This visual style conveys strength, precision, and professional engineering.

Features & Integrations

The website is fully responsive across desktop, tablet, and mobile, ensuring engineers and buyers can explore products on the go while maintaining performance and clarity.

  • Contact and quote request forms connected to CRM
  • Analytics and performance tracking
  • Technical documentation downloads
  • Scalable CMS structure for product updates

These features support long-term growth and customer inquiry tracking

Final Outcome & Business Impact

The Franklin Miller website delivers a SEO-optimized, responsive, and user-friendly industrial platform that clearly communicates product value, strengthens brand authority, and drives qualified inquiries from engineers and industrial buyers locally and internationally.

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Dedicated Center of Excellence (COE)

Based on a personalized strategy, we assemble a team of savvy subject-matter experts to create a customized growth playbook aligned with your goals. They will develop a comprehensive strategy and execute robust omnichannel campaigns across SEO, events, content marketing, partnership programs, paid advertising, provide sales consulting, and more.

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Dedicated Center of Excellence (COE)

Based on a personalized strategy, we assemble a team of savvy subject-matter experts to create a customized growth playbook aligned with your goals. They will develop a comprehensive strategy and execute robust omnichannel campaigns across SEO, events, content marketing, partnership programs, paid advertising, provide sales consulting, and more.

Discover details

Dedicated Center of Excellence (COE)

Based on a personalized strategy, we assemble a team of savvy subject-matter experts to create a customized growth playbook aligned with your goals. They will develop a comprehensive strategy and execute robust omnichannel campaigns across SEO, events, content marketing, partnership programs, paid advertising, provide sales consulting, and more.

Discover details

Dedicated Center of Excellence (COE)

Based on a personalized strategy, we assemble a team of savvy subject-matter experts to create a customized growth playbook aligned with your goals. They will develop a comprehensive strategy and execute robust omnichannel campaigns across SEO, events, content marketing, partnership programs, paid advertising, provide sales consulting, and more.

Discover details

Dedicated Center of Excellence (COE)

Based on a personalized strategy, we assemble a team of savvy subject-matter experts to create a customized growth playbook aligned with your goals. They will develop a comprehensive strategy and execute robust omnichannel campaigns across SEO, events, content marketing, partnership programs, paid advertising, provide sales consulting, and more.

Discover details

Dedicated Center of Excellence (COE)

Based on a personalized strategy, we assemble a team of savvy subject-matter experts to create a customized growth playbook aligned with your goals. They will develop a comprehensive strategy and execute robust omnichannel campaigns across SEO, events, content marketing, partnership programs, paid advertising, provide sales consulting, and more.

Discover details

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